Department of Retail Marketing
& Export Management


             JOB OPPORTUNITIES

• Brand Manager
• Export Manger
• Trade Officer
• Quality Controller
• Freight Operator
• Export Distributor
• Business Executive
• Customer Care Manager
• Purchase Supervisor
• Retail Sales Manager
• Floor Manager
• Store Manager
• Front Line Staff
• Marketing Assistant
• Brand Promo Officer
• Trade Surveyer

 

Course Progammes

  • One Year Diploma
  • A management programme that develops a professional insight into the Export Industry and Organized Retail Sector.
  • Acquire knowledgeable skills, for effortless induction into the expanding employment prospects of a consumer culture.
  • Study beyond mere Store Operations or Licensing Laws, to acquire business acumen.
  • Develop your managerial skills and research analysis, for Product Development.
  • Remember, shopping will never go out of fashion! While, globalisation shall always  be an impetus for Export.

CURRICULUM MODULES

 

ONE YEAR

RETAIL & EXPORT MANAGEMENT

Study of the principles, precepts and practices of Export and Retail Trade.
We also explore the fundamental tools of Management Studies and allied Corporate components.

CONSUMER BEHAVIOUR STUDIES

This field is concerned with the purchase, use and disposal of goods or services. Consumer equity issues ,customer bonding ,human resource skills, PR tools and their relevant application.

BUSINESS COMMUNICATION

The rudiments of Communication for Global Business, are taught here. A cursory insight into soft skills are also given. Practice of exercises and application of protocol formats - are an important aspect of this subject.

PRODUCT DEVELOPMENT
& MARKETING

The crucial mode for deals , offers and bids apart from original product evolution, promotional and distributional trade, are taught here.

DOCUMENTATION
& LICENSING

Licensing by-laws,Sale tax, VAT Entertainment tax procedures, regulatory permits and ethics- are explained. Multi-Media Documentation Skills are also imparted.

RESEARCH & SURVEY ANALYSIS

The exploratory research, analytical surveillance, statistical correlation techniques are finally culminated - into a particular project or contextual case - study.


 

 

SOUTH DELHI
POLYTECHNIC FOR WOMEN

Established in 1963

 

Our Golden Jubilee Year :1963 - 2013