Course Programme

SOUTH DELHI
POLYTECHNIC FOR WOMEN

Established in 1963

 

Our Golden Jubilee Year :1963 - 2013

 

Department of Graphic Design / Commercial Art

 

JOB OPPORTUNITIES

• Advertising Agencies
• Graphic Design Studios
• Publishing Houses
• Printing Presses
• Electronic Media
• Film Industry
• Hospitality Industry
• On-line advertising
• Free-lance Graphic Designers
• Free-lance Illustrators
• Web-Design Studios
• Art & Design Schools
• Trade Fairs / Expos
• Animation Studios

 

  • Applied Art/Commercial Art is the process of communicating visually.
  • This field refers to all Art that is made for the lucrative purpose of commerce.
  • An art form  that combines functional values alongwith aesthetics.
  • A prime concern of ‘Applied Art’ is to dwell upon design imagery, for the advertising industry.
  • As a commercial artist, contribute to the economy of you country with artistic pride.

 

 

CURRICULUM MODULES

ONE YEAR
FIRST YEAR
SECOND YEAR
THIRD YEAR
DRAWING
& OBJECT STUDY

DRAWING
& OBJECT STUDY - I

An art that hones the visual and observational
skills, for the industry.

DRAWING
& OBJECT STUDY - II

DRAWING & OBJECT STUDY - III


BASIC DESIGN

BASIC DESIGN

The study of elements and principles of Design.

____
PHOTOGRAPHY

To learn various aspects of Photography
LETTERING
& TYPOGRAPHY

LETTERING
& TYPOGRAPHY -I

Learning to write manually & also by Computer.

LETTERING
& TYPOGRAPHY -II
LETTERING
& TYPOGRAPHY -III
ILLUSTRATION

ILLUSTRATION - I

The interpretation of a Text or an idea, through graphic imagery.

ILLUSTRATION - ll

ILLUSTRATION - llI

SKETCHING

SKETCHING-I

To learn to draw and sketch, anything and everything.

SKETCHING-II SKETCHING-III
PRESS LAYOUT   PRESS LAYOUT - l

PRESS LAYOUT - Il

The Art of advertising through newspapers or magazines.

POSTER DESIGN POSTER DESIGN - l

POSTER DESIGN - lI

The creative art of making poster, montages, hoardings, banners, placards, etc.

POSTER
DESIGN -III
APPLIED ART
& PRODUCTION
____

APPLIED ART
& PRODUCTION

Technical aspects of Printing and Design of Advertising.

LIFE DRAWING

We learn to draw human figures from live models, to handle future Illustration Projects in the Industry.