Many salient synonyms are used for this field and include: Advertising Art, Communication Design, Visual Design, Visual Communication and Applied Art. They symbolise the range and scope of this popular profession.
   The world of Advertising and Marketing infact, cannot survive without the aid of a Graphic Designer. Right from packaging, adverting - to any visual communication, a Graphic Designer plays a crucial role. They create a demand or induce the consumer to ‘need’ a product or service. They also create an awareness of goods or service.
  The Glamour & Entertainment Industry or the Knowledge Sectors are fully dependent upon the Commercial Artist. Today, they can work in Films, Media, IT, Fashion, Trade and other Allied Industries. This is apart from the regular or traditional jobs - in Advertising Agencies, Printing Press /Publication Houses and Schools of Art.
    It is only Applied Art Training that equips a person effectively, for so many sectors . Finally, a student can earn while she learns, if she is entrepreneurial or so desirous.