Graphic Design / Commercial Art

 

The various salient synonyms for the symbolic scope of Commercial Art are: Advertising Art Graphic Design, Communication Design, Visual Design, Visual Communication and Applied Art. As we see, all these names are equally popular and are the same thing but pronounced under different garbs.       The world of Advertising and Marketing infact cannot survive without the aid of a Graphic Designer. Right from packaging, adverting to any visual communication, a Graphic Designer plays a vital role. A Graphic Designer helps to induce in the mind of a Consumer, the demand for a product / service / or an idea, apart from creating an awareness about its' availability.       The glamour world, the entertainment Industry or the knowledge sector are fully dependent on the services of a Graphic Artist. Today, lots of Commercial Artists are working in Films, Media, Entertainment, IT, Fashion, Trade and other Allied Industries. This is apart from Advertising Agencies, Printing Press, Publishing Houses and Schools of Art.       It is only Applied Art Training that equips a person effectively for those Sectors. More so , than any other Designer. Finally, a student while she learns can also start to earn for returns, if she is so desirous.

Job Opportunities • Advertising Agencies • Graphic Design Studios • Publishing Houses • Printing Presses • Electronic Media (i.e. T.V. Channels) • Film Industry • Hospitality Industry • Sales & Marketing (Industrial Units) • On-line adverts on Computer • Free-lance Graphic Designers • Free-lance Illustrators • Web-Design Studios • Art & Design Schools • Trade Fairs / Expos • Animation Studios

Curriculum

ONE YEAR	FIRST YEAR	SECOND YEAR	THIRD YEAR	FOURTH YEAR
Basic Design	Basic Design	Drawing & Study of Objects	Lettering & Typography	Illustration
Drawing & Study of Objects	Drawing & Study of Objects	Lettering & Typography	Illustration	Sketching
Lettering & Typography	Lettering And Typography	Illustration	Sketching	Press Layout
Illustration	Illustration	Sketching	Press Layout	Poster Design
Sketching	Sketching	Press Layout	Poster Design	Advertising Theory
Press Layout		Poster Design	Art Appreciation	Photography
Poster Design		Applied Art & Production
Applied Art & Production

Subject Details

BASIC DESIGN: This subject helps Students to build design skills and improve their Creative Output. It deals with the various elementary components of Design.

OUTDOOR SKETCHING: Sketching is recording a spontaneous impression of any subject. Students learn to draw and sketch anything to everything. It includes principles of perspective wherein Students learn to create an image of 3 dimensions in 2 dimensional drawing. Students are taken to various places, to study landscape and monuments.

LIFE DRAWING : Drawing is the language of Art & Design. Student learn & practice the skill of observing and drawing the human form. This subject develops her psychomotor system.

ILLUSTRATION: Translation of a text or an idea into a visual form is illustration. Here Students apply drawing for a specific purpose. They are exposed to various techniques and technicalities of Print Media.

POSTER DESIGN: Poster Design generally is a secondary Media of the Advertising Campaign. Roadside Poster Hoardings / Banners/ Kiosks are all part of this subject. The subject enlarges the scope of activity. Student gets a chance to work on the larger arena of Advertising Art.

PRESS LAYOUT: Advertising through newspaper or magazine is called Press Advertisement. The process of making the presentation of the same is Press-Layout. In this subject Student learn to translate an idea or message for Target-Audience benefit.
DRAWING AND STUDY OF OBJECT: The aim of this Subject is to sharpen the Students observation skills, alongwith drawing and rendering. Student learn the chiaroscuro, texture, proportion of the Objects.

APPLIED ART AND PRODUCTION: This is a theoretical subject where the Students are exposed to technical aspects of Printing, Design and Advertising.

LETTERING & TYPOGRAPHY: Lettering and Typography is an important element of Advertising. Student learn to write manually and also by Computer. This skill has an universal application.

ART APPRECIATION: Art appreciation is a theory-based subject that enhances the understanding and aesthetic senses. Students learn History and Appreciation of Art. This helps her later in Design Problems.

ADVERTISING THEORY: Advertising is a non personal communication of information. It helps in equipping the Student to solve various Advertising Issues.

PHOTOGRAPHY: Photography is very powerful Media of Communication. It is an Art and a Science. This knowledge of which is a must for a designer. Student learn various aspects of Photography and their uses.

CAMPAIGN DESIGN: Campaign Design gives an overview of the Vocation. It deals with the psychology of the Consumer Behavior. She learns to see and solve problems from various aspects. She gets a panaromic perspective in her Profession.