Department of Advertising, Public Relations
& Business Studies


  JOB OPPORTUNITIES        COURSE PROGRAMMES
  • Business Executive
• Marketing Executive
• Advertising Executive
• Copy Writer / Editor
• Brand Manager
• P. R. Officer
• H. R. Manager
• Product Manager
• Business Analyst
• Customer-Care Officer
  • One Year Diploma
  • Two Years Diploma
  • Three Years Higher Diploma

 

  • This is the fastest growing sector of the Business Industry.
  • We prepare you for employment in various facets, including other allied fields like IT, Brand Marketing, HR, Media Corporates and  MNCs.
  • The ethos of our studies are comprehensive learning based upon strategic and professional development ,for the job market.
  • The teaching goes beyond Advertising ,to provide integrated marketing solutions and communication modules.
  • This field is an evolved choice for young people who want to be part of the management or business world, with individual multiple skills.

CURRICULUM MODULES

 

ONE YEAR
FIRST YEAR
SECOND YEAR
THIRD YEAR
ADVERTISING THEORY
ADVERTISING
THEORY- I


The principles and practices of
Advertising are taught along with
correlating evaluative tools that are
in conjunction with Media & Sales Promotion.


SALES PROMOTION

Understanding the tools of Sales Promotion that enable marketing, distribution of goods / services in cunjunction with advertising, more effectively.

 

PRODUCT DEVELOPMENT

To give an overview of the scenario of the global market. To analyse product, pricing, distribution and promotional strategies.

BUSINESS COMMUNICATION

BUSINESS
COMMUNICATION-I

More advanced exercises to correspolnd & mediate for official business & commerce are done.

BUSINESS
COMMUNICATION-II

The coordination and evaluation of the important tools of marketing with sales promotional plans.

 

MEDIA STUDIES

It enables students to identify core concepts and find creative ways, to reach prospective customers.

MEDIA
MANAGEMENT - I

MEDIA
MANAGEMENT - II

The analysis of media vehicles & strategies, to accomplish advertising objectives.

CONSUMER BEHAVIOUR STUDIES

To analyse and understand the workings of the consumer decision- making system.

 

PUBLIC RELATIONS

DESIGN
& COPYWRITING

It enhances effective writing and design skills, to create awareness in the minds of a prospective target audience.

CORPORATE
PUBLIC RELATIONS

The study of modes and practices of PR and their relevance to business.

CORPORATE BRAND STUDIES

It provides an insight to incorporate, strategies and identification of the competitive benchmarks.

BUSINESS ORGANISATION MANAGEMENT

 

BUSINESS ORGANISATION MANAGEMENT

We teach all aspects of corporate infrastructure and business conglomerations, including managerial skills.

QUALITY MANAGEMENT

A focus on organisational philosophy, strategy, tools and techniques of TQM.

 

MARKETING MANAGEMENT

MARKETING MANAGEMENT-I

Data Processing, research & other theories in relation to the Advertising World for business profitability are taught.

MARKETING MANAGEMENT-II

To learn the tools and practices of marketing, that go beyond sales and distribution.

INTERNATIONAL MARKETING

To give an advanced overview of global pricing, product distribution and other related trends.
BUSINESS STUDIES PROJECT

RESEARCH PROJECT-I

To survey and research in the general field and summate knowledge, in a Project format.
RESEARCH PROJECT-II

More thematic field work and usage of tools objectively, to analyse the matter collected - into a conclusive Project Platform.
RESEARCH PROJECT-III

Advanced specialised fieldwork ( both theoretical & practical ) with broad- based inputs that culminate into a Project Thesis.

 

 

SOUTH DELHI
POLYTECHNIC FOR WOMEN

Established in 1963

 

Our Golden Jubilee Year :1963 - 2013