ONE YEAR |
FIRST YEAR |
SECOND YEAR |
THIRD YEAR |
ADVERTISING THEORY
|
ADVERTISING
THEORY- I
|
ADVERTISING THEORY- II
The principles and practices of
Advertising are taught along with
correlating evaluative tools that are
in conjunction with Media &
Marketing Studies. |
INTERNATIONAL
MARKETING
To give an overview of the scenario of the global market. To analyse product, pricing, distribution and promotional strategies.
|
BUSINESS COMMUNICATION
|
BUSINESS
COMMUNICATION-I
It aims at imparting an understanding of the communication process and strengthening oral / written skills. |
BUSINESS
COMMUNICATION-II
The coordination and evaluation of the important tools of marketing with sales promotional plans. |
CONSUMER BEHAVIOUR STUDIES
To analyse and understand the workings of the consumer decision making system. |
MEDIA STUDIES
It enables students to identify core concepts and find creative ways, to reach prospective customers.
|
MEDIA
MANAGEMENT - I |
MEDIA
MANAGEMENT - II
The analysis of media vehicles & strategies, to accomplish advertising objectives.
|
QUALITY MANAGEMENT
A focus on organisational philosophy, strategy, tools and techniques of TQM. |
PUBLIC RELATIONS
|
DESIGN
& COPYWRITING
It enhances effective writing and design skills, to create awareness in the minds of a prospective target audience.
|
CORPORATE
PUBLIC RELATIONS
The study of modes and practices of PR and their relevance to business.
|
BRAND STUDIES
It provides an insight to incorporate, strategies and identification of the competitive benchmarks. |
| ORGANISATION MANAGEMENT |
RESEARCH MANAGEMENT
Data Processing, Role and Study Scope of Market Research. |
ORGANISATION MANAGEMENT
We teach all aspects of corporate infrastructure and business conglomeration. |
PRODUCT DEVELOPMENT
Adapting existing technologies and cutting-edge features, to create and innovate, value-based products. |
MARKETING MANAGEMENT
|
|
MARKETING MANAGEMENT
We teach tools and practices of marketing that go beyond sales and distribution. |
|
