SOUTH DELHI
   POLYTECHNIC
FOR WOMEN
We Complete 45 Years

Home
Admission Form
General Information
Faculty Members
FAQ's
Polytechnic Fees
Hostel

Advertising, P.R. & Business Studies

 



        Advertising and Public Relations are a big business. They rank among the Prime Industrial Sectors, of the Urban World. It is the fastest growing area of the Communication Industry.It has involved becoming the choice of many young professionals, across India. Our department has evolved beyond mere advertising , to provide total integrated Marketing and Communication Solutions.


   This course enables students to make careers in the domain of Media Communication including: Advertising, Public Relations , Marketing and Corporate Communication. It also offers students the opportunity for preparing a professional career in : Consumer Entertainment , Brand Management and other allied fields.


   We provide a wholesome and comprehensive learning experience, based on learning processes of Creative / Strategic / Media / Consumer Behaviour . Our studies range from Corporate Culture and Ethics , Effective Public Communication to Professional Development and Processing. In short , our foundation programme offers the best learning ground. It is an all-round training , for careers in Advertising Agencies, Media Houses, Public Relations Firms and Corporate Companies.

 

Job Opportunities

• Account Planners / Executives
• Advertising / Market Research Executives
• Copy Writers / Stylists
• Media Executives / Planners
• Direct Marketing Executives / Managers
• Space Sellers
• Brand Managers / Product Managers
• Client Servicing Executives
• Media Planners / Executives
• Public Affair Managers / Public Relation Officer
• Business Development Managers
• Communication Managers



 

Curriculum

ONE YEAR
FIRST YEAR
SECOND YEAR
THIRD YEAR
Advertising Concepts Advent of Advertising Marketing Management International Marketing
Marketing Management Communication Techniques Corporate Public Relation Consumer Buying Behaviour
Corporate Public Relation Media Planning Sales Promotions Total Quality Management
Media Planning Copy Writing & Design Media Planning & Implementaion Corporate Branding
Business Communication Computer Graphics Business Communication New Product Development
Organizational Structure & Behaviour Research Management Organizational Structure & Behaviour  
Computer Graphics   Computer Graphics