| SOUTH
DELHI
POLYTECHNIC FOR WOMEN |
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Advertising, P.R.
& Business Studies
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Advertising and Public Relations are a big business. They rank among the Prime Industrial Sectors, of the Urban World. It is the fastest growing area of the Communication Industry.It has involved becoming the choice of many young professionals, across India. Our department has evolved beyond mere advertising , to provide total integrated Marketing and Communication Solutions.
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Job Opportunities • Account Planners / Executives
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Curriculum
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ONE YEAR |
FIRST YEAR |
SECOND YEAR |
THIRD YEAR |
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| Advertising Concepts | Advent of Advertising | Marketing Management | International Marketing | |
| Marketing Management | Communication Techniques | Corporate Public Relation | Consumer Buying Behaviour | |
| Corporate Public Relation | Media Planning | Sales Promotions | Total Quality Management | |
| Media Planning | Copy Writing & Design | Media Planning & Implementaion | Corporate Branding | |
| Business Communication | Computer Graphics | Business Communication | New Product Development | |
| Organizational Structure & Behaviour | Research Management | Organizational Structure & Behaviour | ||
| Computer Graphics | Computer Graphics |